About

“If you can’t explain it simply, you don’t understand it well enough.”

Albert Einstein

Flying blind with your data? Writing that doesn’t connect?

You don’t have time to guess.

That’s where I come in.

I help cut through the noise, whether that’s messy dashboards or overcomplicated copy, and bring clarity to the work that matters.

I’m Sarah, a Senior Data Analyst, Writer, and Content Creator. 

Born and raised in Alberta, Canada, I’ve always been drawn to both numbers and words. As a kid, I loved puzzles and patterns just as much as I loved getting lost in books. Those interests never left me, and it’s what eventually shaped my career.

I studied psychology and math/statistics, which taught me how people think and how numbers explain the world. After working in finance and foreign exchange, I found my love for analytics, where SQL queries, dashboards, and reports became the tools I used to solve problems. 

Today, I’m a Senior Data Analyst in the public sector, where I build dashboards, validate reporting logic, and make sure the numbers actually tell the truth.

But my story doesn’t stop at data. I’ve always been a writer, and I’ve built a space for that too. I enjoy teaching almost as much as learning, so I created a data analytics blog, Data With Sarah, where I create articles and resources for analysts. 

On LinkedIn, I share content about data careers and work. 

And on Medium, I write articles about everything from analytics to creativity and productivity, to everything in between. Writing is how I process, connect, and share with the world, and it’s just as much a part of me as data is.

Now, instead of separating those two sides, I embrace both.

Data keeps me sharp; writing keeps me grounded. 

Whether I’m publishing a new SQL guide, creating a toolkit that helps analysts work smarter, or writing a reflective piece that resonates with someone across the world, it all comes back to the same thing: clarity.

And that’s what I bring to the table. If you’re looking for analysis you can act on or writing that makes an impact, I can help you get there.

I take people from “this doesn’t make sense”
to “this is exactly what we need to do next.”

Real Results

  • Designed dashboards that reduced reporting time for leadership teams from weeks to minutes.

  • Improved data quality by identifying inconsistencies in large justice and financial datasets, preventing misdirection in decision-making.

  • Created and sold digital resources and toolkits that help new and experienced analysts work smarter.

  • Published writing that has reached thousands of readers across Medium and LinkedIn, sparking conversations and building community in analytics and beyond.

My Approach

Without clear data, decisions stall. Without clear words, ideas get lost.

I combine years of experience in analytics and writing to deliver insights, documentation, and content that people actually understand and use.

I don’t just hand over a dashboard or a blog post. I make sure you know what it means and what to do next.

Want to work with me?

Whether you need a dashboard that drives decisions or writing that makes your ideas stick, I can help.

Let’s eliminate the guesswork and focus on what actually works.

My inbox is always open. Contact me using the form below:

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